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Repositioning a shopping centre
Mundicenter, who manages and is the owner of Olivaishopping, decided to carry out an extensive refurbishment of the existing shopping centre. It was clear that this shopping, opened since 1996, was lacking an up to date lay-out for the shops and the centre.
It was also lacking the existence of new brands to bring forward the visitor traffic and capture the initial catchment area, which had gradually been lost over time.
C&W was asked for solutions regarding the tenant-mix and new shop formats.