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Case Study
Shanghai Tower
Advising on Asia’s tallest skyscraper required the most sophisticated, cutting edge real estate services.
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- Shanghai Tower
- Shanghai Tower
The Challenge
At a height reaching 600 meters, Shanghai Tower - Asia's tallest building, was envisioned as an astonishing 'vertical city' that would symbolize China's might, and Shanghai's robust economic growth. Upon planned completion in 2013, this landmark will provide over 5 million square feet on 120 levels, comprising an innovative mix of prime class 'A' office, high-end destination retail, luxury hotel, service apartments, cultural arts exhibition and event space and observation decks. The complexity of the project required the most sophisticated, cutting edge real estate services.
Our Impact
Appointed as the lead consultant in early 2008, Cushman & Wakefield provides advice on all aspects of the highly complex 9-zone mixed-use development, from positioning to detailed end-user specifications.
At a height reaching 600 meters, Shanghai Tower - Asia's tallest building, was envisioned as an astonishing 'vertical city' that would symbolize China's might, and Shanghai's robust economic growth. Upon planned completion in 2013, this landmark will provide over 5 million square feet on 120 levels, comprising an innovative mix of prime class 'A' office, high-end destination retail, luxury hotel, service apartments, cultural arts exhibition and event space and observation decks. The complexity of the project required the most sophisticated, cutting edge real estate services.
Our Impact
Appointed as the lead consultant in early 2008, Cushman & Wakefield provides advice on all aspects of the highly complex 9-zone mixed-use development, from positioning to detailed end-user specifications.
The Outcome
The in-depth market research as well as target client analysis, including interviews with
local and international investment banks, commercial banks, financial advisors, law firms,
operators and luxury brand retailers, as well as the highly complex development advice, design
critique, financial analysis and marketing consulting will lead to a unique market positioning
of one of world?s tallest and most technically advanced skyscrapers.
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