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Case Study

Custo Barcelona, Lisboa

- Custo Barcelona

The brief
The street Rua Nova de Almada is located in Chiado, next to the Chiado gallery. It is a retail area by excellence, directed for a more trendy fashion.
The unit has approximately 300 sq.m. and extends over basement, ground floor and first floor.
C&W was instructed to lease the unit.

Solution
Since the main international brands are represented in Chiado, there was some urgency in opening a flagship store for Custo Barcelona in such a prime area of Lisbon.
Not having any alternative in Rua Garrett, C&W presented the unit in Rua Nova de Almada, where brands such as Pepe Jeans, Miss Sixty, Sacoor, Levi’s, amongst others, are present.

Conclusion
C&W concluded the deal with Custo Barcelona successfully, with more attractive terms for the retailer.
The “anchor store” factor and the proximity to the main international brands are very important, not only for the tenant mix of the street, but also since they cause an increase of the consumption flow.
From one street that was not particularly attractive, the simple placement of four international brands was sufficient to turn it into a dynamic one.

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