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Business Solutions
Case Study
Guinness, Park Royal
Guinness saw an opportunity to redevelop part of their established brewery in West London to create a mid urban business park development.
- Guinness
The Challenge
Guinness saw an opportunity to redevelop part of their established brewery and an adjoining sports field, at Park Royal in West London, to create a mid urban business park development.C&W identified a development partner: London & Regional Properties.
The initial brief, was to guide the development partners through the town planning process. This involved discussions with two London boroughs: Brent and Ealing. Subsequently, the brief was to continue advising on the town planning process, after the initial outline planning permission had been obtained.
Our Impact
C&W worked with the developers, masterplanning architects, transport consultants and other experts to bring forward a masterplan for the development. This was done in consultation with the planning authorities and other interested parties: it took four months.This application was discussed for almost a year with the planning authorities, the Government body responsible for main roads there, London Underground and others. It lead to a favourable response from both planning authorities at the end of 1998.
C&W took a leading role in the discussion and negotiation of the package of planning obligations. Planning consent for 1.25m sq ft of offices, new access road, underground station, hotel and residential development was granted in July 1999.
C&W secured planning approval for the Guinness HQ building from the planning authorities in late 1999.
The Outcome
A new access road to the Park Royal Industrial Estate was built with a combination of public and private finance; it was opened in October 2002. The new 200,000 sq ft Guinness HQ building was occupied early 2003. Approval has recently been obtained for an initial phase of 42 residential units.Work is now in hand on an application for a further 190 residential units on an adjoining site. A detailed planning submission has also been made for the new Central line station.
| For more information contact: Michael Crook +44 20 7152 5164 Michael.Crook@eur.cushwake.com |
Services: Planning 
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