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Gauging Supply And Demand In China’s Retail Property Market

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  • How much retail space do 1.3 billion consumers need? While this article cannot attempt to answer this question fully, it will discuss some of the major supply and demand factors that are driving China’s retail property market. Most first-tier and second-tier cities in the nation are moving toward “tenants’ markets” characterized by mild oversupply, with heavy oversupply expected for some submarkets. For developers and investors, this means increased risk, along with good returns for projects that perform well; for retailers, this means slowing rental growth and, potentially in some cases, opportunities to secure lower rentals, together with increased risk associated with site selection.

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