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Cushman & Wakefield and Envirosell Form Partnership to Expand Retail Real Estate Consulting Capabilities
19 May, 2008, New York, NY
Cushman & Wakefield, the world's largest privately held commercial real estate services firm, and Envirosell, a leading shopper behavior research and consulting agency, announced today a strategic partnership to expand their capabilities.
The partnership serves to deepen Cushman & Wakefield's research and consulting capabilities for retailers and retail owners by providing access to Envirosell's best practices and methodologies, while enabling Envirosell to access Cushman & Wakefield's global platform of commercial real estate market intelligence and broad range of real estate services.
"Clients of both firms will benefit from direct access to this unique, holistic retail consulting platform," said Matt Winn, managing director of Cushman & Wakefield's Retail Consulting group. "Our combined expertise will provide a basis for retailers to make the most informed decisions based on thorough, real-time market intelligence and market-tested business solutions."
Envirosell is the leading research and consulting agency for merchants and marketers integrating the analysis of point-of-sale issues with layout, merchandising, human traffic flow and operations. The firm has operations in New York, Mexico City, Sao Paulo, Milan, Bangalore, Tokyo and Moscow, and its staff has more than 20 years of experience studying retail and sales environments.
Cushman & Wakefield and Envirosell will offer advice to landlords who are trying to maximize the operational value of their real estate holdings. Prior to forming this partnership, the groups had already collaborated on a repositioning assignment examining tactical and strategic improvements for a major landlord's portfolio.
"Real estate has always been one of the most important components of a successful retail strategy," said Paco Underhill, chief executive officer of Envirosell, and best selling author of Why We Buy and Call of the Mall. "This partnership with Cushman & Wakefield will enable our professionals instant access to real estate market information on a broad geographic scale and to incorporate that research into our overall product."
Cushman & Wakefield's Retail Consulting group is focused on addressing business challenges with a comprehensive set of specialized retail real estate solutions. Services include evaluation of existing real estate portfolios, market entry and disposition strategies, site selection services tied to demographic analyses and sales projections, as well as supply chain analyses and services.
Cushman & Wakefield is one of the world's leading retail real estate services firms, with 221 offices in 58 countries and more than 15,000 employees.
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About Cushman & Wakefield
We watch people shop. Via data-based research and experience-driven consulting, Envirosell has developed a "Science of Shopping" unique to our methodologies.
We study where products and people meet. Since 1986, Envirosell has pioneered the field of shopper research, studying spaces (stores, banks, restaurants, service facilities), products (for manufacturers) and messages (for marketers) within those spaces.
We see the world shop. From offices in New York, Mexico City, Sao Paulo, Milan, Bangalore, Tokyo, and Moscow Envirosell has worked in numerous countries across six continents and has a global perspective on retail issues.
We are in the business of generating results, not just data. Envirosell provides its clients with tools to improve their customer's overall experience.
Paco Underhill is Founder and President of Envirosell.
Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today's shoppers. This research shows how today's retail world is ruled by factors such as gender, "trial and touch" and human anatomy.
Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC's 20/20, and CBS's 48 Hours. Paco is a regular contributor to NPR and BBC Radio. His columns and editorials have appeared in the New York Times, London Times, Wall Street Journal and the Christian Science Monitor. His first book, Why We Buy: The Science of Shopping has been published in twenty-six languages, and has sold more copies than any other retail book in history. His second book, entitled Call of the Mall: The Geography of Shopping, was released in February 2004 by Simon & Schuster.
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