Hospitality and tourism potential of the Polish mountains

18 Nov, 2009, Warsaw

The Polish Mountains Hospitality Market report from Cushman & Wakefield shows that the region of the Polish mountains has considerable tourism potential. However, unlocking it fully, according to the report’s findings, is possible not only through extensive redevelopment and quality improvement to the existing hotel facilities, but most of all through substantial investment to transport and ski infrastructure.

According to Cushman & Wakefield there are presently 200 hotels operating in the region of the Polish mountains, which accounts for 11.5% of a total number of hotels in Poland. Three-star hotels – 102 schemes (52.7% beds) and two-star ones – 62 schemes (22.5% of the beds) dominate the market. The share of four-star and five-star hotels is considered rather insignificant, with only 19 facilities of this standard operating in the mountain region. In addition, all of them are located in the most popular tourist resorts such as Zakopane, Karpacz, Szklarska Poręba, Wisła, Ustroń, or Krynica Zdrój.

Karkonosze, Beskid Śląski and Żywiecki and the Tatra regions are considered to have the most mature hotel industry. The market is characterised by high hotel supply, the presence of top class hotels (four- and five class facilities), relatively high occupancy levels and wide range of additional services like SPA & Wellness. Bieszczady and Beskid Niski have the least developed hotel market in the region.

Dorota Malinowska, hospitality consultant at Cushman & Wakefield, said, “Modernization of the existing and construction of new ski stations equipped with artificial snow facilities will definitely extend the winter season, with the construction of road and airport infrastructure allowing easy and convenient access to tourist destinations. All of these will provide a major boost in hotel bookings, which in turn will attract further hotel investors to the region. It takes on additional significance in the light of strong competition from the hotel sector of the Czech Republic and Slovakia.”

Occupancy levels in hotels located in the mountain regions in 2008 stood at ca. 34%. The highest rate was recorded in the Tatras region – around 50%, with the lowest noted in Bieszczady – around 13%. The offer of hotels located in the mountain region compared to other Polish regions is considered relatively attractive, with the supply of hotels providing Spa & Wellness, recreational and sports or entertainment services growing steadily.

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