- Growth in banking, telecommunications and construction sectors is driving occupier
demand
- Flexibility and adaptability are the key characteristics for successful operations in
Africa and Middle East
- Luanda in Angola emerges as most expensive office location followed by Lagos in
Nigeria
Despite recent turbulence in the Middle East and some parts of North Africa region, new
opportunities exist in the wider region (MEA) for multinational companies driven by the growth
in sectors such as banking, telecommunications, information technology and construction. The
need for increased investment in these regions to aid redevelopment and recovery will present
further opportunities leading to sustained levels of interest from multinational companies to
locate in the Middle East and Africa, according to Emerging Markets 2011, a report by global
real estate services firm Cushman & Wakefield. The report released today reviews 19 markets
in Africa and 9 in the Middle East which are becoming established or beginning to emerge as
office destinations for multi-national companies.
The report warns that multinational companies operating in these markets or entering the
region for the first time, need to be acutely aware of the increased and / or changing pattern
of risk factors such as political instability, and to act accordingly. It highlights the need
to for companies to adopt a flexible business model and to be sympathetic of local conditions
when operating in these markets.
The most expensive locations within the MEA region are in the African countries of Angola
and Nigeria. Luanda, the capital of Angola is the most expensive market, with Lagos in Nigeria
in second place driven by severe lack of prime space and strong occupier demand. Angola?s
reliance on the extractive industries , in particular the diamond industry has led to sustained
occupier demand and growth in rental levels. An increasing number of countries in Africa
however, have experienced significant growth within the service industries such as banking,
telecommunications and information technology (IT) all of which are advancing
significantly.
Conversely, the office markets in UAE are characterized by oversupply due to significant
development along with the impact of global economic slowdown and subsequent lack of occupier
demand. These markets have recovered somewhat recently as a result of being increasingly
recognized as the more stable business hubs in the light of recent political upheaval within
the region with rents stabilizing and remaining amongst the highest in the region.
In particular, the Dubai Free Zone locations such the Dubai International Financial Centre
(DIFC) and Dubai Media City, have seen sustained demand over the year, attracting new and
established companies looking to upgrade their space.
Alisa Zotimova, Head of Alliance Program and New Markets, EMEA said: "Being at the
forefront of real estate activity and development in MEA we can support our corporate clients
as they navigate the potential risks and seize the opportunities available to them in these
markets. Political stability and economic growth are key to the development of office markets
in the region and the established ?gateways? of Dubai and South Africa will continue to provide
a bridge to the rest of the continent where growth opportunities do exist for the pragmatic and
patient."