Cushman & Wakefield Hospitality to help shape Libya's tourism industry
21 May, 2008, Libya
Cushman & Wakefield Hospitality has been retained by the Government of Libya to provide expert advice on shaping the future of its tourism industry through the master planning of 300km of virgin Mediterranean coast line.
The Al Birdi Coastal Development Project represents a fundamental step change in Libya's recognition of the importance that tourism can play in its national economy. Despite being the fourth largest country in Africa, Libya only attracts 0.6 million international tourists, 10% of its neighbouring countries tourism arrivals (Tunisia, Morocco and Egypt).
The opportunity now exists to sensitively and imaginatively create a new hub for tourism in the north-east of the country towards the Egyptian border. The 300km stretch of coastline includes some dramatic scenery with coastal inlets, sandy beaches and cliff top views and what can be described as a blank canvas to design and implement the most significant tourism developments in Libya.
Working in partnership with local Government representatives and an appointed Master Planner, Cushman & Wakefield Hospitality will advise on the most appropriate tourism products and infrastructure requirements along this stretch of coastline and the test the feasibility of any recommendations. This initial phase of study is due to be completed by the end of 2008.
Nicholas Pattie, Managing Director, Cushman & Wakefield Hospitality says “This is an exciting time for the Libyan Tourism Industry and we are delighted to be involved in helping to shape its future.”
For more information contact:
Laura Booth – Cushman & Wakefield Hospitality – Tel. +44 20 7152 5762
Notes to Editors:
Cushman & Wakefield Hospitality EMEA team consists of over 30 staff based in London, Budapest, Istanbul, Lisbon, Madrid, Milan, Moscow and Prague. They are currently instructed on over 50 key instructions throughout EMEA, have valued over €3 billion in hotel assets since 2007 and are conducting operator selection on over 10,500 hotel rooms. The team are acting on major development projects Bulgaria, Cape Verde, Dubai, Montenegro, Morocco, Mozambique, Portugal, Russia and the UK. C&W Hospitality EMEA provides development consultancy advice, valuations, operator selection, investment advisory and agency for the hotel and leisure sectors. They are supported by hospitality teams in Asia Pacific and the United States which means C&W Hospitality can provide clients with an integrated cross border service from over 80 dedicated hospitality professionals. To find out more about Cushman & Wakefield Hospitality, see www.cushmanwakefieldhospitality.com
Cushman & Wakefield is the world's largest privately held commercial real estate services firm. Founded in 1917, it has 221 offices in 58 countries and more than 15,000 employees. The firm represents a diverse customer base ranging from small businesses to Fortune 500 companies. It offers a complete range of services within four primary disciplines: Transaction Services, including tenant and landlord representation in office, industrial and retail real estate; Capital Markets, including property sales, investment management, valuation services, investment banking, debt and equity financing; Client Solutions, including integrated real estate strategies for large corporations and property owners, and Consulting Services, including business and real estate consulting. A recognized leader in global real estate research, the firm publishes a broad array of proprietary reports available on its online Knowledge Center at www.cushmanwakefield.com.