Hard Rock International appoints C&W as its European property adviser

4 Jul, 2008, Europe

Leading global brand, Hard Rock International, has appointed property consultant Cushman & Wakefield as its retained property adviser across Europe.

Hard Rock International currently has 127 high-energy Hard Rock Cafes in 48 countries and is looking to open a significant number of new outlets in Europe within the next three years. Priority locations include Milan, Florence and Hamburg.

Cushman & Wakefield will act as its sole agent to acquire premises for this European expansion and, in addition, will advise on relocation of existing Hard Rock Cafes in cities including Paris, Amsterdam and Berlin.

Cushman & Wakefield will identify units of between 500 sq m and 2,000 sq m in prime positions in high-profile and vibrant destinations. Different-sized units may also be considered depending on location and opportunity.

Cushman & Wakefield partner, Mark Burlton, who is leading the Hard Rock account said: "Hard Rock International is one of the world’s best known brands, and we are delighted to have secured this European mandate. We are looking forward to finding creative solutions to satisfy Hard Rock’s requirements in the best locations available in its target cities.”

Ends

For further information, please contact:

Chris Bond

Cushman & Wakefield LLP

Tel: +44 (0)20 7152 5006 / +44 (0)7793 808 006

Visit Cushman & Wakefield’s Knowledge Center at www.cushmanwakefield.com for reports on real estate issues, trends and market statistics from around the world.

Notes to Editors:

Cushman & Wakefield is the world’s largest privately held commercial real estate services firm. Founded in 1917, it has 221 offices in 58 countries and more than 15,000 employees. The firm represents a diverse customer base ranging from small businesses to Fortune 500 companies. It offers a complete range of services within four primary disciplines: Transaction Services, including tenant and landlord representation in office, industrial and retail real estate; Capital Markets, including property sales, investment management, valuation services, investment banking, debt and equity financing; Client Solutions, including integrated real estate strategies for large corporations and property owners, and Consulting Services, including business and real estate consulting. A recognized leader in global real estate research, the firm publishes a broad array of proprietary reports available on its online Knowledge Center at www.cushmanwakefield.com.

About Hard Rock International:

With 127 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world’s first rock ‘n’ roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

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