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JW Marriott San Francisco Union Square Hotel Sold for $96M
25 Feb, 2011, New York
Cushman & Wakefield Sonnenblick Goldman, serving as exclusive financial advisor to Ashford
Hospitality Trust, has arranged the sale of the JW Marriott San Francisco Union Square Hotel
for $96.0 million to Thayer Lodging Group. The pricing equates to a 3.7% capitalization
rate.
Located at the corner of Post and Mason Streets in the prestigious Union Square district of San
Francisco, the landmark 21-story atrium hotel was designed by the legendary architect John
Portman. The AAA four-diamond hotel is branded and managed by Marriott International and is
located within walking distance to world famous destinations such as Chinatown, Nob Hill, the
Theater District, the Financial District and Embarcadero, and the Moscone Convention
Center.
Built in 1987 and recently renovated at a cost of approximately $22 million, the JW Marriott
San Francisco Union Square Hotel is now positioned as one of the premier luxury branded
properties in the Bay Area. The hotel has 337 large guestrooms, including eight suites, with
every guest bathroom featuring separate shower and tub; 14,000 square feet of meeting and event
space, including a 4,350-square-foot ballroom and a state-of-the-art conference center; and two
food and beverage facilities. The property is owned under a ground lease, which has a term
expiring in 2083.
"The San Francisco lodging market is rebounding strongly and there is upside to the
operating performance," commented Stephen O'Connor, senior director of Cushman &
Wakefield Sonnenblick Goldman's Los Angeles office. "The offering appealed to a wide
spectrum of international hotel investors given the recent comprehensive renovation, high-end
market positioning, superior location, and extremely high barriers to entry in this gateway
market."
"This was a very competitive sale process and ultimately Thayer presented, and flawlessly
executed, the most compelling proposal that met the seller's objectives," said Rob Stiles,
executive vice president and head of Cushman & Wakefield Sonnenblick Goldman's west coast
operations. "This is a well-timed strategic entry into the market for Thayer and we expect
that they will be long term owners of this trophy asset."
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