The highly prominent hotel and residential development at 336-337 Strand, London which was
put up for sale last month, has received strong interest from UK and international investors
looking to secure Central London hotel assets.
336-337 Strand provides a unique opportunity for an investor to acquire and complete a
5-star hotel comprising 173 bedrooms with up to 79 residential apartments, in one of the most
highly sought after locations in Central London.
By the closing date for receipt of bids on 12th November, a total of 12
proposals had been submitted and are now subject to due diligence.
Barry Gilbertson, Mark Shires and Russell Downs, all partners in PricewaterhouseCoopers, are
the appointed Joint Receivers and they instructed Cushman & Wakefield, the global property
consultant, to work with the Receivers to jointly market the freehold interest in the
property.
One of the Joint Receivers, PwC real estate partner Barry Gilbertson said: "As
Receivers, we are delighted with the response to the property coming to the market with a short
sale process and a minimum sale price. Twelve offers shows strong competition and is a very
encouraging position for the Receivers, on behalf of the secured creditors. In offering this
‘trophy’ asset to a hungry market, starved of good property opportunities we were rightly
optimistic of very strong demand for a very rare chance to buy this property which is, after
all, in a fabulous location, right in the heart of London".
Stephen Richardson, partner at Cushman & Wakefield said: “Whilst we anticipated high
levels of interest in this potential “trophy” asset, we have been delighted by the strength of
the bids received, which we are being brought forward in negotiation with the best bidders.The
successful bidder is expected to be announced shortly. “
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