French luxury lingerie brand Aubade to open first London store
4 Jul, 2011, London
French luxury lingerie brand Aubade is to open its first stand-alone store in London. The circa 420 sq ft store featuring lingerie, swimwear, loungewear and accessories will open at 4 South Molton Street in Autumn 2011. Cushman & Wakefield advised on the transaction.
Aubade was founded in 1875 in France when its creator Dr Bernard created a girdle and corset-making company. In the 1960?s, when lingerie was considered purely functional, Aubade was the first to reposition it as a product for pleasure and as an aid to seduction. It has since established itself as a top-of-the range elegant and refined lingerie brand. The first Aubade store opened in France in 2006.
Duncan Gilliard, senior surveyor, London retail team, Cushman & Wakefield, said, "Aubade is a very strong brand which is expanding internationally and has just opened its first store in Copenhagen. As well as South Molton Street the retailer plans to open in other high-end Central London areas."