The most prestigious retail unit in the centre of Prague has a new occupier

25 Apr, 2012, Prague

PANDORA jewels in Prague’s best location

Denmark-based jewel makers PANDORA have leased the most attractive retail unit in the centre of Prague. The company will open a jewel and accessory shop on the corner of the Na Prikope and Havirska Streets. PANDORA is replacing the current occupier, Nordsee, which sells speciality seafood and will continue operating its restaurant in the Palladium Shopping Centre.

“PANDORA has found suitable premises for opening its shop in the centre of Prague at Na Prikope Street, which is by far the most frequented and prestigious high street shopping location in the Czech Republic. Shops situated on the corners are always among the most lucrative. Even though rents are the highest in areas such as this, the world’s leading brands are willing to pay the price asked for top quality space. Their investment will be returned via the number of customers attracted by the highly visible shop displays,” says Cushman & Wakefield’s Tomáš Beránek who specialises in high street unit leases and participated directly in this transaction.

The PANDORA brand is popular primarily for its bracelets that can be complemented with pendants, resulting in an original piece of jewellery every time. Thanks to a broad network of shops around the world, various pendants can be bought as reminders of the destinations visited and the unforgettable experiences.

At this point, PANDORA has its dedicated brand-name shops in the Czech Republic in the Chodov Shopping Centre and the Forum Nova Karolina in Ostrava. Its products can be purchased in jewellery shops in other towns where the goods are offered using the ‘shop-in-shop’ concept.

“Penetrating the Prague high street has been our goal ever since our arrival on the Czech market. The quality of the location was paramount in the selection. Initially, we were trying to find suitable space ourselves, and then the process substantially accelerated thanks to our co-operation with Cushman & Wakefield. The brand-name shop at Na Prikope will be one of the best in Central Europe thanks to its unique location, sales space layout, and the brand structure in the vicinity,” says Dušan Šourek, PANDORA brand’s Country Manager for the Czech Republic and Slovakia.

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