Low global interest rates and ongoing risk are luring investors towards commercial property
markets in core global cities, with New York attracting the most investment during the last
year, according to Cushman & Wakefield's annual
Winning in Growth Cities report launched today
at EXPO REAL trade fair in Munich, Germany. The top 25 global cities have in fact strengthened
their lead in the past year - increasing their market share to 56% from 46% in 2009. However,
while this dominant group will continue to be favoured by investors for their risk averse
characteristics, they will in the future face increasing competition from a host of other
cities according to the report.
Glenn Rufrano, President and Global CEO commented: "True global cities have gone from
strength to strength in the past year, and the investment hierarchy is now well defined.
However, the top targets are really 'safety first' choices and will be challenged when recovery
comes. In our opinion the hierarchy will in fact expand as cities mature, higher quality
property is developed in emerging locations and crucially, as occupiers lead the way into new
markets."
A continued strong focus on mature, core liquid markets by investors seeking future growth
potential but also better stability and liquidity has seen the top 25 cities increase their
importance, with volumes rising 6% versus a 0.8% increase in the market overall.
Boosted by higher yields and higher yield premiums, liquidity and transparency, North America
dominates the top rankings, with 15 of the top 25 targets and 17 of fastest growing in the past
year. Asia is the second strongest region in the top 25, with 6 current targets and 5 high
growth markets. There was little change in the top 25 ranking with 21 of the top cities the
same as last year, with Sydney, Seattle, Phoenix and Denver moving up at the expense of San
Diego, Hamburg, Melbourne and Beijing, the latter of which lost out due to a slowdown in land
sales although it is likely to recover.
Concerning investment by property sector, the office market attracted the most investor
capital, accounting for 43%, followed by retail (20.8%), residential (18.1%), industrial
(10.3%) and the hotel sector (7.2%).
Global flows of cross border capital reached US$150 billion in the 12 months to Q2 2012, a rise
of 4.3% on the same period in 2011. London topped the table for the overseas investors for the
second year at US$19.6 billion, with Paris some way behind and New York in third spot. Tokyo
and Hong Kong are the top two Asia Pacific cities slotting for foreign investment, in at fourth
and fifth respectively.
Drivers of Success
As well as identifying today's winning cities in terms of commercial real estate investment and
the differences in pricing and demand, the Winning in Growth Cities report also looks at the
key drivers of city performance including skills base, innovation and quality of life.
According to David Hutchings, Head of European Research at Cushman & Wakefield, "The
basic ingredients for success in a global city have always revolved around scale and access but
in today's digital and risk-aware world, a range of other factors are of growing importance. In
the future education, culture, connectivity and environmental sustainability will be critical,
but so too will a cities reputation for ease of doing business, innovation and the quality of
life it offers."
Across a range of indicators examined in the research, the significance of New York was
continually re-enforced, with the city ranking in the top 25 in all of the variables included
bar quality of life. London however is not far behind and had more top 5 placings than New
York. Other cities in the top 5 were Paris, Tokyo and Shanghai but interestingly only New York
and London ranked highly for both scale and softer factors such as innovation and education
which create the framework for future growth.
According to Hutchings, "Competition among cities to attract investors money will only
increase in the years to come as the available universe of cities widens. In the short term
investors will spread out as they seek income and income growth but for the medium term, they
would be wise to look closely at where occupiers are going and focus not just on size and
liquidity but also at factors such as innovation, skill clusters and sustainability which
highlight cities such as Amsterdam, Munich, Melbourne, Singapore, Toronto and
Seattle."
Regional Activity
Commenting on the Americas, Greg Vorwaller, Global Head of Capital Markets at Cushman &
Wakefield said; "When looking at this year versus last, it feel like déjà vu all over
again, as the continued economic and geopolitical uncertainties have resulted in investors
behavior biased to the safety of core properties in the very prime markets. As confidence is
restored and recovery is felt, even at modest levels, for those not faint of heart,
opportunities will abound for those prepared to prudently move of the risk spectrum, both as to
acquisitions of quality assets in emerging or secondary cities, as well as to the
recapitalizations of undercapitalized prime assets."
Michael Rhydderch, Head of EMEA Capital Markets, Cushman & Wakefield, "Nervousness
amongst investors caused by the sovereign debt crisis has focused most activity on the largest
and most liquid markets and London has been the standout beneficiary from this. Going forward,
however, it is clear that the major German cities will prove particularly attractive both in
terms of their defensive qualities and the relative strength of their occupational markets.
Although a complex market, Berlin will continue to increase its share of the investment
market."
John Stinson , Head of Asia Pacific Capital Markets, "The Asia Pacific markets continue to
attract significant volumes of global capital and again this year we see a significant
concentration of major cities from Asia in the Top 25. With lingering concerns over the
sovereign debt crisis in other regions we are witnessing higher allocations both to real estate
and to the Asia Pacific region in all sectors. Moving toward 2013 these higher allocations will
deepen capital pools in core cities but also strengthen volumes seeking opportunities in growth
cities. In particular watch the South East Asian major market cities as investors follow the
increasing trend of occupiers favouring these markets."
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