Cushman & Wakefield of Texas, Inc. (C&W), the region's premier commercial real estate
services firm, has added retail leasing services to the broad list of offerings provided by the
company's Dallas branch office. Lisa Streidl, formerly a Senior Vice President and Managing
Partner of boutique retail firm Blatteis & Schnur, has joined C&W as a director in the
Transaction Services group specializing in retail leasing.
"The Dallas area provides a tremendous opportunity to expand our leasing and tenant rep
business in retail and help our clients in this market. Lisa brings experience, professionalism
and a fresh approach to helping us build this area and is a tremendous addition to our local
office and great asset to our national group," said Elizabeth Trocchio, Executive Vice
President - Area Leader, who also manages the Dallas branch office.
Ms. Streidl will focus on both tenant and landlord representation in the retail sector. Her
responsibilities include leasing, site selection/acquisition, site disposition, and portfolio
administration for requirements in the Dallas-Fort Worth area. Ms. Streidl brings more than 16
years of real estate industry experience to C&W. Prior to joining Blatteis & Schnur,
she was a Vice President with CB Richard Ellis where she managed a team focusing on retail
core, urban neighborhood and community shopping center leasing on both the tenant and landlord
side of the business.
"It was equally important for me to join a company with strong relationships and a
superior reputation locally as it was a company with strong national and global platforms.
Cushman & Wakefield fulfills both objectives," said Ms. Streidl. "Together with
the advanced research and consulting services C&W offers, I am able to add more value to
the transaction then ever before. This is an exciting opportunity to build a Dallas-area retail
team under the strength of the C&W brand."
Cushman & Wakefield has long been the leader in global retail leasing. With
approximately 360 retail leasing professionals, the firm negotiated more than 4,600
transactions worldwide in 2009, representing 23 million square feet at a value of more than
$3.7 billion. The addition of the service for the Dallas office will further enhance the firm's
retail footprint in the Dallas-Fort Worth market, where C&W boasts a strong retail
investment sales presence through the branch's Capital Markets group.
***