Cushman & Wakefield taps into retailers' appetite for the Far East

25 Oct, 2011, London

Cushman & Wakefield, the global property consultant, has appointed Asia retail expert Tracy Lu to its cross-border retail team in London to develop and grow its business representing international and Asian retail brands on their expansion strategies between Asia, Europe and other global regions.

Working with the European and Asian retail teams, Tracy will primarily focus on advising the growing number of international brands looking to expand into key markets in Asia such as China but will also target key Asian brands seeking expansion opportunities in Europe and the US. Cushman & Wakefield?s retail team in Asia is leasing agent on a number of key schemes throughout the region including 160,000 sq m Joy City, Chengdu and has represented several international brands.

Mark Burlton, head of EMEA cross border retail at Cushman & Wakefield said: "The flow of international retailers between Asia, Europe and rest of the world is set to grow rapidly as brands seek to diversify into new untapped markets which provide exciting potential for revenue growth. Tracy brings in a wealth of experience and contacts across Asia and gives us a distinct competitive advantage in capturing and facilitating cross-border retail business between Asia and the rest of the world via our global retail team."

Tracy previously worked in the retail teams of Savills, JLL in Beijing and mostly recently for Swire Properties, a major landlord in Hong Kong and China. She is fluent in English and Mandarin and studied at Manchester University.

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