Karen Millen expands in Belgium and the Netherlands

30 Jun, 2008, Amsterdam

Leading women’s fashion retailer Karen Millen is to open a further two stores in continental Europe bringing its global total to over 180.

Karen Millen will open its showcase Brussels store at Avenue Louise 3. The 220 sq m store will be close to Longchamp, Max Mara, Gérard Darel and Claudia Sträter. It is the retailer’s second store in Belgium; its first opened in Antwerp in 2003.

It will also open its third store in the Netherlands and its second in Amsterdam at P.C. Hooftstraat 71. The 256 sq m store will trade alongside retailers including Chopard, Louis Vuitton, Salvatore Ferragamo and Anne Fontaine.

Mark Burlton, head of cross-border retail, Cushman & Wakefield, said: “These two stores are both on high profile streets which will help to drive the profile of the brand still further in these countries. We are constantly looking for more opportunities for the Karen Millen brand to expand into all developed European retail markets.”

Karen Millen is one of the UK’s biggest retail success stories. Founded in 1981 by business partners Kevin Stanford and Karen Millen with a loan of just £100, it opened its first store in Kent in 1983. Bought in 2004 by Mosaic Fashions Ltd, the brand now has 180 stores.

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