Inspira Hotels will open their first hotel in Lisbon in 2009

29 May, 2009, Lisbon

Global real estate consultant Cushman & Wakefield (C&W), announced today that the future Hotel INSPIRA Santa Marta, a 4-star establishment with 89 rooms and the first of the new hotel brand Inspira Hotels, is at a very advanced stage of construction with the opening scheduled for the second half of the year.

Located in Rua de Santa Marta, Lisbon, very close to Avenida da Liberdade, Lisbon’s main thoroughfare, the project incorporates aspects of sustainability suited to the Inspira concept.

Cushman & Wakefield was responsible for the sale of the plot where the hotel is being built, which was acquired by Blandy Group and Investoc. C&W also introduced Investoc to Blandy Group, which resulted in an strategic partnership for the development of a new, different and innovative hotel concept in Portugal, under the Inspira Hotels insignia.

Cushman & Wakefield started its collaboration with the Blandy Group in 2005, providing strategic consultancy services, and has been retained to search for investment opportunities, sub-contracting and hotel management contracts, whether in operation or planning stage, with a view to creating a new 3-4 star city hotel brand, Inspira, in the urban lifestyle and urban retreat segment.

According to Daniel Frey, CEO of Inspira Hotels, “the environment created in the Inspira hotels aims to provide an oasis in the centre of large cities. Within the framework of that concept, the hotel is much more than a place of rest and well-being. This makes our hotels places where guests can recharge batteries, since they are both meeting points and places where things happen. We clearly favour bold and creative contemporary design, using materials with low environmental impact, and compatible with current lifestyles”.

“We are very pleased to have succeeded in consolidating our first acquisition in Lisbon. Inspira Hotels now has a clear development strategy in the Portuguese market, which involves the opening of a first unit in Lisbon, to be followed by a second in Porto city centre. We very much appreciate Cushman & Wakefield’s input, which has added value to our activity over the past few years”, says Daniel Frey.

According to Jorge Catarino, partner and head of C&W’s hospitality team in Portugal, ”it is very gratifying to see examples of corporate dynamism and creativity in the Portuguese hotel industry. This process started in 2005, and shows the strong commitment of the two companies to the hotel business. Vision, capacity to innovate and to do things differently, anticipating clients’ needs, are the distinctive characteristics of the new Inspira Hotels brand”.

For futher information about Inspira Hotels, please visit
http://www.inspirahotels.com.

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