Third quarter 2010 data released today by commercial real estate services firm Cushman &
Wakefield, Inc. unveils a mixed picture for the New Jersey market, with a continued trend
toward gradual recovery. While the Northern New Jersey office market experienced some unease
during the past three months, the state's central counties showed long-awaited signs of
improvement, and the industrial sector demonstrated a strengthening pulse.
"The recession officially ended back in June of 2009, yet the sentiment of 'slow and
steady' continues to resonate throughout the nation," said Gualberto "Gil"
Medina, the company's executive managing director for New Jersey. "This reality is
reflected clearly in New Jersey's office and industrial real estate markets. Complete recovery
will not be immediate; this has been the worst recession in the last 50 years."
OFFICE RECAP
According to Medina, the Northern New Jersey office market is experiencing some challenges.
"Significant product was delivered to the market during the first three quarters of 2010,
while less space was absorbed," he said.
The overall vacancy rate, now 17.2 percent, increased by 0.5 percent from last quarter,
while the overall average weighted asking rental rate, currently $25.63 per square foot, edged
lower by $0.11. Leasing activity is down from last quarter by nearly 368,000 square feet and
represents approximately 72.0 percent of third quarter 2009 totals.
Expansions dominated the market during the third quarter. The Bank of Tokyo-Mitsubishi UFJ
increased its presence at Harborside Financial Center III by 24,607 square feet for a total of
161,683 square feet. The National Basketball Association Media Ventures expanded by 69,500
square feet at 100 Plaza Drive in Secaucus to occupy 173,000 square feet there. In Parsippany,
Zurich American Insurance relocated within Morris Corporate Center and expanded by
approximately 18,000 square feet for a total of 68,729 square feet.
"The Northern New Jersey commercial real estate market certainly has encountered
several potholes, however with markets such as Morris County and the Hudson Waterfront
historically driving tenant activity, we expect to see further movement over the next several
quarters," Medina said. "Renewals and in-place expansions are likely to drive
activity through year-end 2010."
In Central New Jersey, for the first quarter in recent history the office market exhibited
gradual signs of stability. The overall vacancy rate, currently 21.8 percent, remained flat
during the past three months. However, the overall weighted average asking rental rate
increased by $0.39 per square foot, to $23.10 per square foot.
"After increasing from first quarter to second quarter, sublease space in Central New
Jersey declined during the past three months," Medina said. "New leasing activity
continues to improve as well, measuring approximately 100,000 square feet above last quarter
and surpassing each 2009 quarterly total."
The health and life sciences industries helped to elevate leasing within the central
markets. At 420 Mountain Avenue in Berkeley Heights, Advanced Health Media secured 123,082
square feet of former Hewlett Packard space. Otsuka America Pharmaceutical, Inc. expanded by
33,000 square feet at 1 University Square Drive in West Windsor to occupy a total of 100,531
square feet. Additional pharmaceutical leases included Ono Pharmaceuticals' 20,667-square-foot
commitment at 2000 Lenox Drive in Lawrence Township, and Archimedes Pharma US, Inc.'s
14,265-square-foot commitment at 1 Crossroads Drive in Bedminster.
"While it appears as though a steady quarterly rebound is reason for optimism, the
Central New Jersey market still has surplus product," Medina said. "The
pharmaceutical giants historically have been the market drivers for this region; however with
the recent merger activity, we still may see significant consolidations."
In Central New Jersey, construction deliveries remain very low, totaling 339,865 square feet
so far this year. MetroTop Plaza II, a 255,000-square-foot, Class A office building in
Woodbridge, is now fully available for lease. "New construction activity slowed its pace
primarily due to consolidations and limited expansions during the recession," Medina said.
"This has helped keep oversupply in check, which is a positive as the market begins to
move forward."
INDUSTRIAL OVERVIEW
Overall available industrial space in Northern and Central New Jersey combined remained
fairly flat, with a minimal year-over-year increase - primarily due to the absorption of
existing space. "Year-to-date leasing totals are up from a year ago by approximately 1.1
million square feet," Medina said. "Similar to the office sector, renewals comprised
the bulk of activity across all submarkets."
The third quarter direct triple net weighted average asking rental rate registered $5.84 per
square foot, representing a $0.39 per-square-foot year-over-year decline, yet only a $0.08
per-square-foot decline from last quarter.
Notably during the third quarter, the New York Stock Exchange (NYSE) held a soft opening for
its new 400,000-square-foot data center in Mahwah. In South Brunswick, Coca-Cola Enterprises
Inc. broke ground on a 225,000-square-foot office and distribution center. The project will
bring more than 600 jobs to Middlesex County.
Construction activity is off the pace set in previous years. At this time last year, more
than 1.5 million square feet of new construction was recorded. Year-to-date in 2010, only the
New York Stock Exchange building has been delivered, and a modest 1.0 million square feet of
development is underway in Northern and Central New Jersey.
"Now that the industrial market is witnessing a gradual turnaround, we expect that
year-end activity will stabilize," Medina said. "The Garden State has become a new
hub of activity for data-specific tenants like Credit Suisse and The New York Stock Exchange.
We expect others to follow suit; however, their stringent requirements likely will require new
product, which will limit their impact on existing industrial inventory."
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