Global office market out of recession with positive rental growth

31 Jan, 2011, Budapest, Hungary

- Second half of 2010 saw demand improving, availability falling and rents rising by 1%
- Rise in rents confirms improving business confidence in a growing number of countries
- The recovery is still restricted to prime property however, and is most notable in larger gateway cities
- Brazil and China led the way with highest rental growth recorded globally over 2010

The global occupational office market recovered from the downward trend seen in 2009 to positive rental growth in 2010 according to the latest research data from Cushman & Wakefield. Stronger demand resulting from an increase in business activity caused rents to climb in a growing number of countries. The recovery was led by the Asia Pacific region where rents climbed by 8% over the year. Hong Kong - the most expensive market globally - and Beijing saw huge jumps in rental growth of 51% and 48% respectively.

Growth around the world was very varied. Some of the most mature markets, including London
and New York, rallied strongly, with equal if not stronger growth coming from some of the major emerging markets.

Rental growth in Europe was positive. The upturn was led by London, with both the City and West End seeing an increase in occupier confidence and recording the highest rental growth over the year as supply levels dropped. The most expensive European location, and the second most expensive globally, was the London West End submarket. Moscow CBD ranked second in Europe and seventh globally.

In the Americas, exceptional rental growth of almost 50% in Rio de Janeiro and a strong uplift in New York saw the region experience an encouraging rise in rental values in 2010. These cities were also the two most expensive locations within the Americas and ranked fourth and fifth respectively on a global basis.

Barrie David of the Cushman & Wakefield Global Research Group said, "Like the impact of rising food and commodity prices, the higher cost of office accommodation is increasingly a global factor for businesses to consider. However, it is not just a matter of rental growth being pursued by landlords. Tenants also face a cocktail of rising occupancy costs due to inflation-fuelled service charges as well as governmental action pushing up taxation costs in some markets. With these pressures likely to continue until at least the first half of 2011, we expect to see a further increase in occupancy costs."

John Siu, Executive Director Hong Kong, Cushman & Wakefield, commented, "With fierce competition amongst tenants for limited prime office premises in Hong Kong, it is expected that grade A office rents in the Central Business District will be driven upwards by 20 to 25% over the next 12 months. Some multinational corporations are reviewing their corporate strategy and may consider relocating some of their operations to lower cost countries such as Singapore and China to reduce their overheads."

Michael Creamer, Partner in the Global Client Solutions Group, Cushman & Wakefield, said, "Conditions remain more favourable for occupiers than landlords. However the balance of power has definitely started to shift, though European markets still have more slack than Asian cities. In an increasing number of markets, particularly major gateway cities, the opportunities for tenants to renegotiate their rent or lease, or trade up to better premises, will start to fall away during 2011."

James Young, Head of Cushman & Wakefield's City office in London, said, "London led the bounce-back from a European perspective with rents rising by 25% over 12 months. It remains
the most popular city for businesses to locate in due its many cultural, geographic and language advantages."

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