The leading global business school INSEAD is for the first time able to offer students the
chance to elect for a Real Estate course as part of their MBA curriculum. Cushman &
Wakefield Healey & Baker, the global property consultant and sponsor of the elective, has
joined forces with Europe's leading business school INSEAD and John Glascock, The Grosvenor
Professor of Real Estate Finance at Cambridge University, to launch this unique course.
The INSEAD MBA Elective "Real Estate Finance and Strategy" is launched on 11th March
and will be Chaired by Professor John Glascock. The course structure and content was devised by
John Glascock together with Adam Calman, Joint Head of Corporate Strategy at C&W/H&B.
It will be split into four sessions and is designed to position and examine real estate in the
corporate context and will cover the role real estate can play in financing change within a
corporate, real estate portfolio management and the benefits of developing a real estate
strategy, and global real estate management. The sessions will be case study based with guest
speakers including Adam Calman and Christian Nickels-Teske of Aareal Bank.
C&W/H&B has had a close association with INSEAD for the past three years through its
Corporate Affiliation membership and also through its sponsorship of MBA students. The firm has
also developed an INSEAD Executive Academy for its own senior managers and other training
initiatives. In addition, C&W/H&B has worked closely with INSEAD on various initiatives
aimed at raising awareness and understanding of real estate as an asset class and also to get
it on to the agenda of Europe's major corporate occupiers.
In March 2004, C&W/H&B ran a seminar for MBA students at INSEAD on how real estate can
be utilised strategically to positively effect business performance with guest speakers from JP
Morgan, Land Securities Trillium and BP. A key factor behind the introduction of the new
elective was the student feedback following this seminar which highlighted a strong demand for
real estate to be covered as an asset class and business issue as part of the curriculum.
John Glascock, The Grosvenor Professor of Real Estate Finance, Cambridge University said;
"It's a real opportunity to work with Adam Calman of C&W/H&B to offer this course
and I am very pleased to be able to visit INSEAD and work with their globally recognized MBA
programme. One of the key aspects of this course that excites me is to have the chance to
analyse corporate real estate decisions with future corporate leaders."
Antonio Fatas, Dean of the INSEAD MBA Programme said "This link with C&W/H&B
reinforces our commitment to work in close partnership with business to develop the most
relevant MBA curriculum on offer. For our participants, many of whom have significant
experience in real estate in a global context, this is a unique opportunity not only to learn
from one of the top global property consultants and a leading international specialist, but
also to share their own experiences of the sector in a structured environment."
Michael Creamer, Head of Global Client Solutions at C&W/H&B said; "A majority of
companies strive for competitiveness in the all areas of their core business as a matter of
course yet fail to focus attention on the efficient use of their property assets or how it can
give them a competitive advantage. Millions of pounds are literally thrown away each year and
share holder value eroded as a result of this lack of attention to property."
He continued "Through this elective we are bringing together the best in real estate
teaching and the best in business education to give the corporate managers of tomorrow a real
insight into and understanding of real estate as an asset class and the role it plays in
strategic decision making."