
A groundbreaking today for VF Outdoor, Inc. marks the culmination of a four-year planning and
site selection effort lead by a brokerage team from Cushman & Wakefield of California, Inc.
in Oakland.
The commercial real estate services firm represented VF Outdoor, a subsidiary of VF
Corporation, in its 160,000-square-foot, build-to-suit lease at 2601, 2701, 2801 and 2901
Harbor Bay Parkway in Alameda. The campus will serve as the global headquarters for three VF
Outdoor, Inc. brands: The North Face®, lucy® and JanSport®.
Alameda Waterfront Development Investors I, LLC (AWDI), a partnership of SRM Associates and
PCCP, LLC will develop the four-building complex, with an expected delivery of summer 2012.
AWDI will seek LEED Gold certification for the project, which will utilize both wind- and
solar-powered features including wind turbines and photovoltaic panel sun shades and an
energy-efficient HVAC design using no compressors or refrigerants. Other features will include
external decks, outdoor meeting and recreation spaces, and an organic vegetable garden.
"This campus will set a benchmark for sustainable development," noted Cushman
& Wakefield's Phil Lombardo, who headed the assignment with John McManus; both are
executive directors at the firm. "VF Outdoor is dedicated to providing an environment that
not only benefits its employees, but reflects its commitment to good corporate
citizenship." The Cushman & Wakefield team provided VF Outdoor with site selection,
financial analysis, and transactional and construction management services.
"We intend to create a space that will both energize our employees and accurately
reflect our brands," said Steve Rendle, vice president of VF Corporation and group
president of Outdoor & Action Sports Americas. "Each of these brands is innovative,
collaborative and, most of all, passionate about the outdoors, travel, and athletics.
"It is important that this new setting complement our approach to both work and
recreation, while accommodating our future growth," Rendle said. "We are thoughtfully
considering both the big and small details to epitomize the brands' outdoor ethos and
dedication to our employees and the local community."
Located on San Francisco Bay, the 11-acre site offers dramatic views of the East Bay hills
and the San Francisco skyline. VF Outdoor's lucy® brand, which recently moved to Alameda from
Portland, will relocate locally to the property, and The North Face®, and JanSport® will move
from San Leandro, Calif.
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