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Retail Market Research
By thorough analysis of the current trends and forces that shape the retail market, C&W is able to advise and consult on the proper market entry and subsequent rollout strategy for retailers looking to enter a market as diverse as the Asia Pacific market, spanning from single city expansion to national Asia Pacific-wide roll out. All suggestions are followed by hard evidence and sustainable market data encompassing a range of quantitative and qualitative factors including market consideration, product mix, cultural background and logistics.
The C&W competitor analysis is a systematic evaluation and study of the distribution network and relative success of similar brands and operators, aimed at providing an overall framework of not only the competition, but of the various successes and failures they have endured with regards to market entry strategy, store allocation, product mix, pricing and marketing.